WordPress
Before you think about colours or animations, get these basics right.
A visitor should understand what you do, and who you do it for, within a few seconds of landing on your homepage. Write that sentence first, then build the page around it.
Every page should lead somewhere: a call, a message or an enquiry. If people have to hunt for your contact details, many of them will simply leave.
Many visitors will see your site on a phone. Check that text is easy to read, buttons are easy to tap and nothing runs off the side of the screen.
Slow pages lose visitors. Compress your images, remove plugins you no longer use, and keep WordPress and your plugins updated.
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