SEO

SEO basics every small business can start with

You do not need a big budget to make your site easier to find.

Laptop showing a website analytics dashboard

Find the words your customers use

Think about how a customer would describe their problem, not how your industry describes your service. Those phrases should guide your page titles and content.

Give each service its own page

One page that lists everything is hard to rank. A separate page for each main service gives search engines and visitors a clear answer.

Write titles people want to click

Each page needs a unique title and description. Say plainly what the page offers, and put the most important words near the start.

Be patient and keep going

SEO usually takes time to show results. Publishing useful content regularly and fixing technical problems tends to work better than chasing shortcuts.

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