WordPress

What your business website actually needs

Before you think about colours or animations, get these basics right.

Two people working at computers in a bright office

Start with one clear message

A visitor should understand what you do, and who you do it for, within a few seconds of landing on your homepage. Write that sentence first, then build the page around it.

Make the next step obvious

Every page should lead somewhere: a call, a message or an enquiry. If people have to hunt for your contact details, many of them will simply leave.

Design for phones first

Many visitors will see your site on a phone. Check that text is easy to read, buttons are easy to tap and nothing runs off the side of the screen.

Keep it fast and up to date

Slow pages lose visitors. Compress your images, remove plugins you no longer use, and keep WordPress and your plugins updated.

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